The 101 proof expression is Wild Turkey’s most well known bourbon and their flagship brand. While they also produce an 80 proof version, it’s the 101 proof expression that immediately comes to mind when “Wild Turkey” is mentioned. This higher-than-normal proof for a company’s standard bottle has probably become this bourbon’s most beloved attribute. It’s amazing that just one extra proof point can differentiate a product so much from the 100 proof bottled-in-bond bourbons in the marketplace.
Of course none of that would mean anything if the flavour profile couldn’t standout on its own. This is one of the most robust flavour profiles available in its price range but one I fear many people (especially new bourbon drinkers) might overlook because of lackluster branding. The turkey branding, while correlating nicely to its company’s namesake, does little to relate to modern sensibilities. Yes, bourbon and old-fashioned traditions go hand-in-hand, but Wild Turkey’s branding seems stale and outdated. Even Old Grand-Dad which suffered a similar identity crustiness recently changed their branding. The point is, Wild Turkey 101 is a quality product that deserves more fanfare and overall attention than it currently receives and I believe the outdated branding is partly to blame.
Distiller: Wild Turkey Whiskey Distillery | ABV: 50.5% | Price €6